The Talent Attraction Tool for Talent Attraction Professionals
The ENGAGEMENT BRAND ACTIVATOR™
Engagement Driver Mapping
Engagement Driver Mapping
Engagement Driver Mapping
Decision-oriented cognitive models apply the SPIN™ framework of behavioral affinity to candidate data to identify the factors that turn first-glance impressions into clicks and applications for your company in particular.
CUSTOM COHORT TARGETING
Engagement Driver Mapping
Engagement Driver Mapping
Custom cohort evaluation uses candidate data and extrapolative cluster analysis to provide credible, actionable insight into D2E behavioral drivers for top-priority talent types.
TALENT PERSONA PROFILES
Engagement Driver Mapping
TALENT PERSONA PROFILES
Machine learning algorithms deliver brand narrative profiles, offering unique insight into the perceptual frameworks that determine both engagement brand affinity and message credibility with defined candidate personas.
EBA makes the difference.
- Job posts that get more clicks from the candidates you want
- Outreach messaging that earns a better response and builds a stronger foundation for your employer brand messaging
- Recruitment marketing that understands its audience and hits its mark
But what's different about EBA?
The decision to accept a job offer can take days.
The decision to click on a job posting takes ~1.42 seconds.
Different cognitive mechanics employ different decision drivers - and messaging that might increase an engaged candidate's desire to accept a job offer may reduce their likelihood to engage in the first place.